DUNE

 

The Brief:

To create a fresh look Sale with greater impact.

 

The client wanted to move away from standard red and white imagery and be able to highlight the Sale in their windows without blocking any of the current window vinyls.

The Retail Display Experts

SOLUTION:

 

Working alongside Creative Director Andrew Cooper, Dave Matthews and Andrew created initial concepts that utilized Hot Pinks, Cube design and creative messaging.

 

By placing a different message on each side of the Cubes, Stores can change the message utilizing one piece of POS by simply turning the Cubes around.

 

Combining blocks of colour and directional signage, Imprint were able to highlight any Dune sales and make the in-store customer journey easier by enabling the customer to find the right shoes in the right size during every sale.

 

 

THE PROCESS:

 

Client Brief

Store Visit & Photography

Initial Designs & In-Store Digital Visuals.

Unprinted Prototype to check size and suitability.

Printed Samples tested and signed off in Director’s mock shop.

Full Roll Out into Store.

THE RESULT:

 

Very happy client and great feedback.

 

“We’ve had some really good feedback, it has been well received … Overall a good launch.” – Louise, The Dune Group

 

Imprint. Part of Pureprint Group.

6 Greenfinch Way, Gateway West, Newburn Riverside, Newcastle upon Tyne, NE15 8NX

T: 08448 112 138   E: info@imprintgroup.co.uk